Marketing For People,
By People
We’re marketing industry veterans with a combined 40 years of experience working with everyone from Fortune 500 brands to locally-owned family businesses to Nobel Prize winners and Academy Awards-nominees.
Along the way, we’ve won numerous awards and recognitions from our industry and taken to a multitude of stages.
Through these collective experiences, we've noticed a troubling shift in the industry.
Marketing no longer prioritizes its most vital component: people.
And that has to change before it jeopardizes the future of the field.
Manifesto
We envision a world where marketing catalyzes positive change, profits are aligned behind principles and people, and every interaction is built on transparency, empathy, and respect.
At Changing Marketing, we are in search of a marketing paradigm shift that embodies and uplifts ethics, empathy, and authenticity.
Together, we're shaping a future where marketing's impact is a force for good, respect for people's choices and privacy reign, and innovation and values go hand in hand.
Join us as we embark on a transformative journey, united by a shared commitment to reshape marketing for the betterment of all.
Why Changing Marketing Matters To Me
In pursuit of success marketers seem to be forgetting our shared world, that our work exists outside of screens. Ads shape thoughts, people! Misuse that power, and suddenly marketers are just puppet masters.
Why Do I Do This
Why am I interested in marketing and, maybe more importantly, changing marketing after spending the last 30 years of my life in the agency world working with both clients and, in the last five years, closely with other agencies? I have found many interesting insights and discovered deeper meaning behind the joys and frustrations of my personal experience.