Marketing For People, By People
We’re marketing industry veterans with a combined 40 years of experience working with everyone from Fortune 500 brands to locally-owned family businesses to Nobel Prize winners and Academy Awards-nominees. Along the way, we’ve won numerous awards and recognitions from our industry and taken to a multitude of stages.
Through these collective experiences, we've noticed a troubling shift in the industry.
Marketing no longer prioritizes its most vital component: people.
And that has to change before it jeopardizes the future of the field.
Manifesto
We envision a world where marketing catalyzes positive change, profits are aligned behind principles and people, and every interaction is built on transparency, empathy, and respect.
At Change Marketing, we are in search of a marketing paradigm shift that embodies and uplifts ethics, empathy, and authenticity.
Together, we're shaping a future where marketing's impact is a force for good, respect for people's choices and privacy reign, and innovation and values go hand in hand.
Join us as we embark on a transformative journey, united by a shared commitment to reshape marketing for the betterment of all.
Meet the Changemakers
Jonathan Jacobs
Jonathan Jacobs is the co-founder of the digital marketing agency, Digital Natives Group. Jonathan helped scale the agency as a partner to Fortune 500 brands, bestselling authors, and global sports league, while securing accolades from organizations like the Webbys, the Shortys, and Sprout Social. Following the agency's sale in 2021, Jonathan embarked on a new chapter as a fractional CMO and valued advisor, igniting growth for startups and thought leaders alike.
Duncan Alney
Duncan Alney, a seasoned professional with over 20 years in marketing and entrepreneurship, is the founder of Firebelly Marketing, a renowned agency specializing in social media marketing for mission-driven food and beverage brands. His expertise has earned Firebelly numerous accolades, including Chief Marketer's Top Social Media Marketing Agencies and a place in the Shorty Awards' Short List.
Passionate about driving positive impact, he hosts the Firebelly Social Show podcast, delving into insights and best practices while featuring leaders from the food and beverage industry. Duncan's expertise and contributions have garnered recognition in reputable publications like Ad Age, Convince & Convert, and Smart Brief, alongside his active involvement in professional communities, including Agency Mastery 360.